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ABOUT US

Wrangler ist die Jeansmarke, die jeden Tag Performance liefert. Schon seit den Anfängen unserer Denim-Produktion ist echte Lebenserfahrung die Inspiration, die uns antreibt. Wir glauben, dass Kleidung die Bedürfnisse der Menschen erfüllen sollte die sie tragen.

This has been true since Wrangler was launched in 1947 in Greensboro, North Carolina, on a platform of innovation and an idea to create the best-possible jean, jacket and shirt for cowboys. We added special features designed to add functionality to jeans; flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride and 7 belt loops rather than the usual 5.

Auch heute legen wir größten Wert auf funktionelle Details die wir modernen Trends und Bedürfnissen anpassen. Jeans werden täglich von Millionen Menschen in aller Welt getragen. Indem wir die Funktionalität unserer Hosen im Alltag immer weiter verbessern, können wir im Leben all dieser Menschen einen riesigen, positiven Unterschied machen.

Our ground-breaking innovative platform, Denim Performance, started with our understanding of what is needed from a pair of jeans in the 21st Century; jeans that keep you warm in winter, keep you cool in summer, stay dry and, just as they did in 1947, jeans that keep your pocket watch safe – only now most pocket watches make calls and surf the internet.

All just as durable, authentic and stylish as you would expect from Wrangler.

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